Arte público

Con materiales reciclados y saludables, el arte de Gradient Canopy es más sostenible.

3 minutos

Las obras artísticas Orb y Go en la Plaza de Google Visitor Experience.

Las obras artísticas Orb y Go en la Plaza de Google Visitor Experience. Foto: Iwan Baan para Google.

We strive to create functional and healthy workspaces that also offer moments of surprise and delight. It’s the intangible third dimension that helps us feel engaged, energized and comfortable by reminding us of our shared humanity. Art is an engaging way to tap into this humanistic element, and since 2010 we have instituted several art programs at Google, including our internal GoogleArts Program, our Google Arts & Culture initiative and our Artist in Residence Program.

At the Google Visitor Experience (located at Google’s new Gradient Canopy office), a dedicated public art program extends this line of thinking to our wider Mountain View community. Sprinkled throughout the outdoor public plaza and walkways are six public artworks that help make the Google Visitor Experience a vibrant, welcoming place for all.

Created by artists hailing from near and far, each artwork was specially designed for its site, helping establish places around the building to gather, and introducing opportunities for play and joyful experiences. At the same time, the artworks continue the rigorous sustainability and healthy materials goals of Gradient Canopy, as each artwork is made from materials that are Red List Free (meaning they avoid ingredients most harmful to human and environmental health) and support zero-waste efforts. Just like the materials inside and on the building, the artworks contribute to Gradient Canopy’s efforts to attain the International Living Future Institute (ILFI) Living Building Challenge (LBC) Materials Petal certification.

When it came to conceptualizing the public art at Gradient Canopy, our goal was to identify engaging, whimsical art that would make the outdoor plaza a place to explore and return to again and again. In short, the desire was for art that was less like a museum, and more like the kind of creations experienced at the Burning Man event in Black Rock City, the annual temporary city in the Nevada desert known for its site-specific, evocative art installations. In searching for a partner to help bring the plaza art to life, we worked with the non-profit Burning Man Project, to coordinate a community-driven art selection process. Due to their strong commitment to community engagement, Burning Man Project aligned with our goal to create public art that would be interactive, participatory and offer a shared experience of creative expression.

Halo de SOFTLab en Google Visitor Experience

Halo de SOFTLab en Google Visitor Experience. Foto: Mark Wickens.

Sabíamos que queríamos seleccionar obras de arte que fueran beneficiosas tanto para las comunidades locales como para Google. Con la ayuda de Burning Man Project, organizamos una serie de talleres de Design Thinking y sesiones para escuchar lo que pensaba la comunidad sobre cuál era el tipo de arte que podría crear los espacios más animados para ella. En esas reuniones, escuchamos historias de infancia llenas de aventuras y curiosidad, aprendimos cómo las personas se orientan a través de los lugares de interés y percibimos un ferviente deseo de diversión. Muchos de los asistentes esperaban disfrutar de obras de arte interactivas que no dependieran tanto de la tecnología, sino de experiencias táctiles y prácticas. También invitamos a la comunidad a votar en las obras de arte finales a través de un sitio web público.

Curious de Mr & Mrs Ferguson Art

Curious de Mr & Mrs Ferguson Art. Foto: Mark Wickens.

De las más de 200 propuestas que recibimos en la convocatoria internacional de artistas, las seis obras de arte públicas seleccionadas ayudan a expresar los grandes objetivos de sostenibilidad del edificio como experiencias humanas tangibles y accesibles. Cada pieza de arte se ha creado con materiales saludables que se han reutilizado o que provienen de fuentes sostenibles. Por ejemplo, "Curious" de Mr & Mrs Ferguson Art es una escultura de un oso gris gigante (el animal oficial del estado de California) cuyo pelaje está compuesto por más de 160.000 peniques. Juntas, las obras de arte públicas ofrecen momentos de sorpresa y deleite, y crean espacios para que la comunidad y los Googlers se reúnan, reflexionen y encuentren la inspiración.